ManagingVisionaries both, Armand Peugeot and René Panhard very early on began manufacturing the new means of transport known as the automobile. In 1896, Armand Peugeot founded his own company “La Société Anonyme des Automobiles Peugeot” devoted solely to automobile production. In 1919 in his Quai de Javel factory, André Citroën began manufacturing the “Type A”.

The Peugeot and Citroën brands have, over time, managed to structure themselves and use the most innovative means of communication to promote their various products.

In 1810, only 10 workers forged rolled steel in the mill in Sous-Cratet, but its successes quickly led the Peugeot company to develop bigger structures:

The long tradition of innovation at PSA Peugeot Citroën began in 1818, with the development of a new process for cold rolling which made it easier to manufacture saw blades while also improving their quality.